WEST DES MOINES, Iowa (Jan. 25, 2024) – Strategic America (SA), a national marketing firm with headquarters in West Des Moines, Iowa, has been named a Best-In-Class Employer after scoring in the top quartile of midsize employers (100-999 full-time employees) who participated in Gallagher’s 2023 U.S. Benefits Strategy & Benchmarking Survey.  SA was recognized for its comprehensive framework for strategically investing in benefits, compensation and employee communication to support the health, financial security and career growth of its employees at a sustainable cost structure.

“At SA, one of our values is ‘Put People First.’ We model this by taking a proactive approach to developing comprehensive employee benefits and programs,” said Strategic America President & CEO John Schreurs. “In doing so, we offer our clients a competitive advantage by working with our best-in-class talent.”

A U.S. Best-in-Class Employer, Strategic America was assigned points based on its relative performance in:

  • Plan horizons for benefits and compensation strategies
  • Extent of the wellbeing strategy
  • Turnover rate for full-time equivalents (FTEs)
  • Completion of a workforce engagement survey
  • Use of an HR technology strategy and its level of sophistication
  • Difference in healthcare costs over the prior year
  • Use of a communication strategy

“We are honored Gallagher recognized SA as a Best-in-Class employer,” said Strategic America Human Resources Director Jill LaBarre. “We believe our clients deserve the best talent and recognize our employees drive our company success. To attract and retain remarkable talent, we strive to offer market-leading benefits in health, wellness, financial security, and career growth,” she said.

“Strategic America understands that high employee expectations haven’t budged in the changing labor market and have regularly examined their formula to attract and retain talent,” said William F. Ziebell, CEO of Gallagher’s Benefits & HR Consulting Division. “In doing so, SA utilizes data, workforce feedback tools and clearly defined policies to provide competitive benefits and experiences that their employees value.” 

About the Best-in-Class Benchmarking Analysis

Gallagher’s U.S. Best-in-Class Benchmarking Analysis profiles statistically significant attributes of top-performing midsize (100-999 FTEs) and large employers (1,000 or more FTEs). Data from Gallagher’s 2023 U.S. Benefits Strategy & Benchmarking Survey was interpreted to identify participants that excel in optimizing employee and organizational wellbeing.


About Strategic America

Strategic America (SA) is an employee-owned, integrated marketing firm specializing in multi-location marketing, brand building and customer engagement. Based in West Des Moines, Iowa, and representing a diverse set of clients that span multiple industries and geographies, Strategic America builds brands by using strategy and insights to power engagement and results. SA has earned the 4A’s Workplace Enlightenment certification and is ranked in the top fifteen percent of all independent agencies nationwide. SA is a member of the American Association of Advertising Agencies (4As), the Public Relations Society of America (PRSA) and Association of National Advertisers (ANA). Learn more at www.strategicamerica.com.

About Gallagher

Gallagher (NYSE:AJG), a global insurance brokerage, risk management and consulting services firm, is headquartered in Rolling Meadows, Illinois. Gallagher provides these services in approximately 130 countries around the world through its owned operations and a network of correspondent brokers and consultants.