WEST DES MOINES, Iowa (Jan. 23, 2024) – The former president of iHeartMedia Des Moines, Joel McCrea, has joined the leadership team of West Des Moines-based marketing firm Strategic America (SA).

McCrea now serves as SA vice president, Client Strategy & Service (CSS) — filling the role previously held by Bryce Thomson, who will retire from SA Jan. 31.

Before joining SA, McCrea oversaw all operations at iHeartMedia Des Moines — including sales and programming, engineering, news, and general administrative staff. He also held leadership roles at the national and state level — serving on the Board of Directors of the National Association of Broadcasters, Iowa Broadcasters Association and Iowa Public Information Board.

“I have been a SA media partner for 40 years,” said McCrea.  “I’m thrilled and honored to be part of this talented team.”

“Joel’s experience building and maintaining strong client relationships and promoting a results-driven, collaborative culture make him an excellent fit for SA,” said SA CEO & President John Schreurs. “In his new role, he’ll play a pivotal role in maximizing client satisfaction and fostering collaboration with internal teams to achieve business objectives. Joel will help SA continue to find a better way for clients to thrive in 2024 and beyond.”


About Strategic America

Strategic America (SA) is an employee-owned, integrated marketing firm specializing in multi-location marketing, brand building and customer engagement. Based in West Des Moines, Iowa, and representing a diverse set of clients that span multiple industries and geographies, Strategic America builds brands by using strategy and insights to power engagement and results. SA has earned the 4A’s Workplace Enlightenment certification and is ranked in the top fifteen percent of all independent agencies nationwide. SA is a member of the American Association of Advertising Agencies (4As), the Public Relations Society of America (PRSA) and Association of National Advertisers (ANA). Learn more at www.strategicamerica.com.