Unlocking sales for Pella branches
Opening doors (and windows) to more opportunities for your business requires the right partner. In Q1 2026, we turned our home improvement expertise into branch-level strategies that delivered real results for Pella.
Scaling Performance to Overcome Challenges
Strategic America designed and implemented a repeatable 5-phase planning-first forecasting and activation framework purpose-built for multi-location brands, connecting centralized insight with localized execution.
Phase 1
Predictive Budget & Audience Intelligence
Months ahead of Q1, Strategic America used predictive budget-to-opportunity modeling and Pella.com first-party data to pinpoint the most efficient branch-level growth opportunities.
Phase 2
Channel Calibration with Expert Guardrails
Strategic America set ambitious yet defensible opportunity baselines based on historical results, in-platform signals and known efficiency thresholds.
Phase 3
Branch-Level Alignment & Buy-In
Strategic America turned recommendations into branch-level growth plans that clearly connected spend decisions to opportunity, audiences, and scalable execution.
Phase 4
Weekly Opportunity & Seasonality
Translation
After stakeholder sign-off, Strategic America converted annual opportunity goals into weekly opportunity and CPO forecasts aligned to seasonality and last-touch reporting.
Phase 5
Always-On Pacing, Optimization & Visibility
By consolidating planning and live data into daily dashboards, Strategic America optimized in-quarter performance while protecting CPO, ROMI, and plan integrity.
Results
Q1 2026 delivered both growth and efficiency gains across the system:
16%
year over year
Reduction in CPO
38%
year over year
Increase in ROMI
110%
To Goal
exceeding forecast
Compared to Q1 2025, Pella moved from under pacing (79% to goal) to surpassing plan—while significantly improving marketing efficiency.
What Changed vs. 2025
Key Drivers of YOY Win
- Execution-ready forecasting Weekly opportunity targets and pacing guardrails enabled faster decisions and more consistent delivery to plan.
- Audience-informed planning Early integration of site-based audience insights aligned budgets with behavior, improving effectiveness and efficiency.
- Smarter Direct Mail investment Reduced testing in favor of proven, high performing packages lowered waste while maintaining lead volume and improving cost efficiency.
- Built-in efficiency guardrails CPO-aligned guardrails allowed teams to scale what worked without sacrificing forecast accuracy or efficiency.
- Consistent, value-driven creative Unified value-focused messaging across digital and print drove stronger engagement with value-seeking consumers.
Looking for a proven branch-ready approach to boost your sales?
Let Strategic America show you how our audience-informed budget planning, weekly opportunity forecasting, efficiency guardrails and daily performance visibility can support your team.
Dave Miglin
Chief Growth Officer
[email protected]
515-453-2018
Azra Muratovic
Client Supervisor
[email protected]
515-453-2117
