Local Search Marketing, SEM and PPC Advertising.

Whether you are a B-to-C or B-to-B organization, marketing through local search websites is important to driving leads.

There are many components to local search, but the most common ingredient is Pay-Per-Click (PPC) advertising on search engines and social media sites. Google, Bing, Yahoo, Facebook and LinkedIn are a few of the top websites that offer PPC advertising options.

At Strategic America, the key to being an effective local search advertising agency is developing PPC campaigns that generate conversions, not just clicks. A conversion translates to qualified leads, which open the opportunity for actual sales. Pairing the correct message with relevant search terms or behaviors can help you see impressive results for your local search investment.

Our approach to your local search advertising program begins with research. From analytics evaluations to competitive reviews, our research will establish the campaigns correctly. Once the campaign is launched, our hands-on team of search engine marketing (SEM) experts will monitor performance and manage the program based on results. This means effective bid management to get the most value from your traffic, testing various ad messages, and experimenting with such distribution channels such as YouTube, the AdChoice display network and social media.

While many SEM agencies prefer to throw their programs on autopilot and send automated month-end reports, SA believes it’s important to have ongoing dialogue with you when it works for you. We will not only share results, but discuss strategies, new ideas and other business factors that can influence your program’s success.

It’s important to remember that local search advertising is just one component of an effective marketing strategy: We urge all clients to consider a blended approach to local search, which may include multiple media channels such as SEO, traditional media, branding and more.

Contact SA today to evaluate your business challenges and the options available to effectively address them.