DATA, RESEARCH & INSIGHTS

Worldclass marketing begins with data. We need to leverage data to understand our audiences, measure performance, and continually optimize results to grow your business. Our data, research and insights team provides innovative solutions and personalized customer experiences. Their unrelenting hustle generates actionable strategies in order to grow your business. We leverage tools such as Tableau and Power Query to harmonize and visualize data. We build attribution models and custom reporting to analyze campaign performance and tie results back to your bottom line. And we perform data appends to analyze your customer segments at a granular, market-specific level. Within our data team we also have an incredible direct marketing team who can generate direct mail and email strategies to nurture your customers and increase the lifetime value of your customer database.