DATA AND ANALYTICS
To be good marketers, we need to understand our audiences. Our data and analytics department is all about the KPIs. With tools like BatchGeo, they help us figure out who we’re talking to, where we can find them and what will motivate them to take action. They also measure the effectiveness of our campaigns with tools like Tableau and Alteryx. Their reports help our clients understand their campaign results and plan next steps.

Emily Bussiere
Director, Data, Research & Insights

AJ

Alissa

Calan

Kaitlin
