Strategic America Receives National Recognition for Voter Identification Educational Campaign

WEST DES MOINES, Iowa (April 22, 2024) – Strategic America was honored with a national Clearinghouse Award in the Communications category for its work on Nebraska’s voter identification campaign. The award, also known as “Clearies”, are presented by the U.S. Election Assistance Commission (EAC) and recognize the dedication of election offices across the country.

In advance of the 2024 elections, Strategic America was selected by the Nebraska Secretary of State’s Office to execute a statewide multimedia public awareness campaign to educate Nebraska voters on the new voter ID requirements. In addition to bringing awareness to Nebraska voters, the campaign provided training and education for county election officials and election workers.

“We are honored to have played a role in this successful campaign, contributing to the effective communication and implementation of new voter ID requirements,” said SA CEO and President John Schreurs. “We appreciated the opportunity to partner with the Nebraska Secretary of State’s Office to provide critical education to Nebraska voters.”

The campaign elements were produced in English and Spanish and included television and radio spots, newspaper ads, direct mail, outdoor advertising, video production, digital and paid social media, and training and educational materials.

Now in its ninth year, the Clearie Awards honored programs that took place during the 2024 presidential election year. The Clearies play an essential role in fulfilling the EAC’s mission to serve as a clearinghouse for election administration information under the Help America Vote Act. The EAC is an independent, bipartisan federal agency solely focused on election administration. Submissions were judged on innovation, sustainability, outreach, cost-effectiveness, replicability, and the generation of positive results.

To learn more about the Clearies and see the list of awardees, visit EAC Clearinghouse Award Winners 2024.

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About Strategic America

Strategic America (SA) is an employee-owned, integrated marketing firm specializing in multi-location marketing, brand building and customer engagement. Based in West Des Moines, Iowa, and representing a diverse set of clients that span multiple industries and geographies, Strategic America builds brands by using strategy and insights to power engagement and results. SA is a member of the American Association of Advertising Agencies (4A’s), the Public Relations Society of America (PRSA) and Association of National Advertisers (ANA).