Wendy’s: Consistently Topping the National Average for Customer Satisfaction

Strategic America has worked with Wendy’s franchise owners in 17 local markets for more than 32 years. Our comprehensive method for managing their traditional and digital media investments includes forecasting, budgeting and completing media overviews, competitive analysis, and performance reporting. In fact, we’re so familiar with their brand that they’ve entrusted us as one of a small number of agency partners placing their digital marketing. We leverage local promotions and media extensions to negotiate on average 25 percent more value for their media investment. Plus, we consistently deliver strong customer satisfaction: SA scores are 20 percent higher than the national average for agencies.