Improve in-store sales of Kum & Go’s Go Fresh Market food items.
Appeal to on-the-go consumers’ desire for fresh-food options with signage featuring a variety of sandwiches with speak bubbles and clever “fresh” messages.
POP VS. SODA CAMPAIGN
Fountain drink sales increased 26% and overall sales inside the store increased more than 7% over the previous year! The response was so overwhelming that Kum & Go ran out of the first batch of branded cups in just a couple of months!