Kum & Go

It’s all about getting people in the door.

Challenge

Improve in-store sales of Kum & Go’s Go Fresh Market food items.

Solution

Appeal to on-the-go consumers’ desire for fresh-food options with signage featuring a variety of sandwiches with speak bubbles and clever “fresh” messages.

Kum & Go Food Banners

Kum & Go

Kum & Go

Kum & Go

POP VS. SODA CAMPAIGN

Impact

Fountain drink sales increased 26% and overall sales inside the store increased more than 7% over the previous year! The response was so overwhelming that Kum & Go ran out of the first batch of branded cups in just a couple of months!

Pop vs. Soda

Pop vs. Soda

Pop vs. Soda pump topper

Pop vs. Soda

Pop vs. Soda web landing page

KUM & GO TV SPOTS

 

Strategic Services

  • Field Marketing

    • Business Intelligence
    • Local Consumer Insights
    • ROI
  • Direct Marketing

    • B2B/B2C Targeting
    • Lead Generation
    • Measurements
    • Multimedia Strategy
  • Branding

    • Account & Strategic Planning
    • Advertising
    • Creative
  • Digital Solutions

    • Mobile
    • Paid Search/SEM
    • SEO
    • Web design
  • Media

    • Buying & Reporting
    • Hyper-local & National
  • Public Relations

    • content strategy
    • Issues Management
    • Media & Community Relations
  • Data and Analytics

    • Demographic Insights
    • Pinpoint Targeting
  • Social Media

    • content development
    • Measurement & Monitoring