Kum & Go

It’s all about getting people in the door.

Challenge

Improve in-store sales of Kum & Go’s Go Fresh Market food items.

Solution

Appeal to on-the-go consumers’ desire for fresh-food options with signage featuring a variety of sandwiches with speak bubbles and clever “fresh” messages.

Kum & Go Food Banners

Kum & Go

Kum & Go

Kum & Go

POP VS. SODA CAMPAIGN

Impact

Fountain drink sales increased 26% and overall sales inside the store increased more than 7% over the previous year! The response was so overwhelming that Kum & Go ran out of the first batch of branded cups in just a couple of months!

Pop vs. Soda

Pop vs. Soda

Pop vs. Soda pump topper

Pop vs. Soda

Pop vs. Soda web landing page

KUM & GO TV SPOTS

 

Strategic Services