Des Moines Home and Garden Show

How to grow an audience.

Challenge

Find fresh new ways to promote one of Des Moines’ longest-running events.

PR Solution

We focused media relations efforts on the exhibitors and features attendees were most interested in, especially those with a high social media presence. We also secured media interviews for show management, celebrity presenters and exhibitors before and during the event.

Impact

The show reached a total audience of 1.5 million for earned media and 8.4 million for paid media. Post-show surveys indicated that consumer satisfaction and perceived event value was up from the previous year.

DES MOINES HOME AND GARDEN SHOW PROMO

 

Des Moines Home and Garden

Strategic Services

  • Field Marketing

    • Business Intelligence
    • Local Consumer Insights
    • ROI
  • Direct Marketing

    • B2B/B2C Targeting
    • Lead Generation
    • Measurements
    • Multimedia Strategy
  • Branding

    • Account & Strategic Planning
    • Advertising
    • Creative
  • Digital Solutions

    • Mobile
    • Paid Search/SEM
    • SEO
    • Web design
  • Media

    • Buying & Reporting
    • Hyper-local & National
  • Public Relations

    • content strategy
    • Issues Management
    • Media & Community Relations
  • Data and Analytics

    • Demographic Insights
    • Pinpoint Targeting
  • Social Media

    • content development
    • Measurement & Monitoring