Find fresh new ways to promote one of Des Moines’ longest-running events.
We focused media relations efforts on the exhibitors and features attendees were most interested in, especially those with a high social media presence. We also secured media interviews for show management, celebrity presenters and exhibitors before and during the event.
The show reached a total audience of 1.5 million for earned media and 8.4 million for paid media. Post-show surveys indicated that consumer satisfaction and perceived event value was up from the previous year.
DES MOINES HOME AND GARDEN SHOW PROMO