Increase awareness of and interest in Science, Technology, Engineering and Mathematics (STEM) education to help keep kids across Iowa competitive with students around the world.
We crushed the Generation Y/Z perceptions that these school subjects are boring with a bold, multi-year public awareness campaign rooted in the rallying cry: Greatness STEMs from Iowans showing young people actively engaged in exciting STEM careers.
Since the launch of the campaign, awareness of STEM among Iowans has increased from 26% to 59%! In addition, STEM programming has affected hundreds of thousands of Iowa students within the past four years.
STEM CASE STUDY