Iowa STEM

Directing students to high demand careers.

Challenge

Increase awareness of and interest in Science, Technology, Engineering and Mathematics (STEM) education to help keep kids across Iowa competitive with students around the world.

Solution

We crushed the Generation Y/Z perceptions that these school subjects are boring with a bold, multi-year public awareness campaign rooted in the rallying cry: Greatness STEMs from Iowans showing young people actively engaged in exciting STEM careers.

Impact

Since the launch of the campaign, awareness of STEM among Iowans has increased from 26% to 59%! In addition, STEM programming has affected hundreds of thousands of Iowa students within the past four years.

STEM CASE STUDY

 

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Iowa STEM

Iowa STEM

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STEM PSAs

 
 
 
 
 

Strategic Services

  • Field Marketing

    • Business Intelligence
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