Count the Kicks

A major jump in Iowa’s live birth rate.

Challenge

Find a simple and memorable way to promote kick-counting to help expectant mothers avoid complications in the third trimester.

Solution

Catchy rhymes and Seuss-like illustrations authorized by the estate of Dr. Seuss—plus a more attractive and functional website that lets visitors make donations easily.

Impact

Since our initial campaign in 2008, Iowa has gone from having the 33rd worst stillbirth rate in the nation to the third lowest. Count the Kicks decreased Iowa’s stillbirth rate by 26 percent.

COUNT THE KICKS OVERVIEW

 

Count the Kicks

Count the Kicks

COUNT THE KICKS NATIONAL EXPOSURE

 

Count the Kicks Oprah ad

Count the Kicks app

Count the Kicks website

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