MacNeil: Building on a Spotless Reputation

For more than 30 years MacNeil Wash Systems has been known to have better-built equipment, but its advertising wasn’t getting the job done. The client wasn’t looking for a complete brand overhaul, but needed to stand out as a category leader. We came through with a tough, gritty campaign promoting MacNeil as top-of-the-line quality performance that is built to stand the test of time.