Iowa Credit Union League

Millennial visionaries “discover” the benefits of credit unions in lighthearted spot.

Challenge

The Iowa Credit Union League asked SA for an upbeat, educational, timeless message focused on the benefits of credit union membership.

Solution

Our TV spot depicted four young adults dreaming up ways to make an impact on the financial world, unaware that their altruistic ideas are already the foundation of credit unions.

IOWA CREDIT UNION LEAGUE CASE STUDY

 

IOWA CREDIT UNION LEAGUE TV SPOT

 

ICUL Meme

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