Iowa Credit Union League

If you could stop thinking banks and credit unions are the same, that’d be great.

Challenge

Let consumers know that there’s a substantial difference between banks and credit unions.

Solution

A recent TV campaign featured an animated spot that showed how banks and credit unions might look similar on the outside but are far different on the inside. In our previous campaign, we recreated a number of popular memes, gave them tongue-in-cheek messages promoting the credit union difference, then encouraged credit unions around the state to post these on social media.

 

ICUL Meme

Strategic Services

  • Field Marketing

    • Business Intelligence
    • Local Consumer Insights
    • ROI
  • Direct Marketing

    • B2B/B2C Targeting
    • Lead Generation
    • Measurements
    • Multimedia Strategy
  • Branding

    • Account & Strategic Planning
    • Advertising
    • Creative
  • Digital Solutions

    • Mobile
    • Paid Search/SEM
    • SEO
    • Web design
  • Media

    • Buying & Reporting
    • Hyper-local & National
  • Public Relations

    • content strategy
    • Issues Management
    • Media & Community Relations
  • Data and Analytics

    • Demographic Insights
    • Pinpoint Targeting
  • Social Media

    • content development
    • Measurement & Monitoring