Bankers Trust

Helping celebrate their 100th birthday.

Challenge

SA was tasked with helping Bankers Trust create excitement around its centennial anniversary. Goals included engaging employees, generating media impressions and exceeding attendance goals at anniversary events.

Solution

We created a fresh centennial brand mark and whimsical messaging related to its trust, stability and local ownership.

Impact

Bankers Trust achieved 100% employee engagement, advertising impressions topped 26 million, and centennial messaging helped the bank see increases in bank earnings and net income.

Bankers Trust Annual Report

Bankers Trust Annual Report

Banker's Trust billboard

Banker's Trust
Banker's Trust

Strategic Services

  • Field Marketing

    • Business Intelligence
    • Local Consumer Insights
    • ROI
  • Direct Marketing

    • B2B/B2C Targeting
    • Lead Generation
    • Measurements
    • Multimedia Strategy
  • Branding

    • Account & Strategic Planning
    • Advertising
    • Creative
  • Digital Solutions

    • Mobile
    • Paid Search/SEM
    • SEO
    • Web design
  • Media

    • Buying & Reporting
    • Hyper-local & National
  • Public Relations

    • content strategy
    • Issues Management
    • Media & Community Relations
  • Data and Analytics

    • Demographic Insights
    • Pinpoint Targeting
  • Social Media

    • content development
    • Measurement & Monitoring