Bankers Trust

Helping celebrate their 100th birthday.


SA was tasked with helping Bankers Trust create excitement around its centennial anniversary. Goals included engaging employees, generating media impressions and exceeding attendance goals at anniversary events.


We created a fresh centennial brand mark and whimsical messaging related to its trust, stability and local ownership.


Bankers Trust achieved 100% employee engagement, advertising impressions topped 26 million, and centennial messaging helped the bank see increases in bank earnings and net income.

Bankers Trust Annual Report

Bankers Trust Annual Report

Banker's Trust billboard

Banker's Trust
Banker's Trust

Strategic Services