RH Peterson

It’s not just a grill—it’s a status symbol.

Challenge

Fire Magic grills are premium-quality gas grills, but are not as recognized as their competitors.

Solution

We connected with serious barbecue enthusiasts’ pride of ownership by presenting Fire Magic as more than a tool to cook food, but as the shining centerpiece of a lifetime of special moments shared with friends and family.

RH Peterson Fire Magic Grill Magazine

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FIRE MAGIC TV SPOT

 

Strategic Services