Lennox CAP®

Indoor climate and marketing that makes you feel better.

Challenge

We needed to bridge the gap between top-quality Lennox home comfort systems and the trusted customer service provided by Lennox dealers.

Solution

SA developed a campaign featuring fictitious words that describe Lennox product attributes and dealers’ customer-service value under the theme, Another Way We Make You Feel Better.

Impact

Dealer participation in the Lennox co-op program increased 9% in 2017, and their spending increased by 12% from 2016!

LENNOX MARKETING CASE STUDY

 

Airvana ad

LOL Lennox ad

LENNOX TV SPOTS

 
 
 

Strategic Services