Lennox CAP®

Indoor climate and marketing that makes you feel better.

Challenge

We needed to bridge the gap between top-quality Lennox home comfort systems and the trusted customer service provided by Lennox dealers.

Solution

SA developed a campaign featuring fictitious words that describe Lennox product attributes and dealers’ customer-service value under the theme, Another Way We Make You Feel Better.

Impact

Dealer participation in the Lennox co-op program increased 9% in 2017, and their spending increased by 12% from 2016!

LENNOX MARKETING OVERVIEW

 

Lennox

Lennox

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LENNOX TV SPOTS

 
 
 

Strategic Services

  • Field Marketing

    • Business Intelligence
    • Local Consumer Insights
    • ROI
  • Direct Marketing

    • B2B/B2C Targeting
    • Lead Generation
    • Measurements
    • Multimedia Strategy
  • Branding

    • Account & Strategic Planning
    • Advertising
    • Creative
  • Digital Solutions

    • Mobile
    • Paid Search/SEM
    • SEO
    • Web design
  • Media

    • Buying & Reporting
    • Hyper-local & National
  • Public Relations

    • content strategy
    • Issues Management
    • Media & Community Relations
  • Data and Analytics

    • Demographic Insights
    • Pinpoint Targeting
  • Social Media

    • content development
    • Measurement & Monitoring