Lennox CAP®

Local dealer marketing with national quality production.

Challenge

Lennox launched a national campaign with a new tagline—Air is Life. Make it Perfect.® We needed to extend the messaging for use by individual Lennox dealers.

Solution

SA developed print, digital and video work on the new brand platform. Spots were built so that video of the local dealers could be seamlessly integrated into their commercials.

Impact

The CAP program continues to grow. Dealer participation in the Lennox co-op program increased 9% in 2017, and their spending increased by 12% from 2016!

LENNOX TV SPOTS

 

 

 

 

 

 

 

 

 


LENNOX MARKETING CASE STUDY

 

 

 


Lennox Emotional Health Magazine Ad

Lennox Efficiency Magazine Ad

Lennox Expert Innovation

Lennox Custom Comfort Postcard

Lennox Superior Products Postcard

Strategic Services