As a start-up company, Opioid Clinical Management (OPCM) needed SA’s expertise in developing brand identity materials that could draw immediate attention to their unique, employer-based approach to fighting opioid dependency.
SA started by simplifying the product’s name to the less clinical OpioidRx and developing the succinct “Save Money, Save Lives” tagline. We produced a video, developed a PR campaign, and revamped the client’s website, all to provide the target audience with a quick understanding of what makes OpioidRx different—and more likely successful—than other solutions.
IT’S NOT MEDICINE. IT’S MATH.