CHALLENGE

Meat seems to be an easy target for a number of activist groups, but the truth is that the health benefits of meat are greater than most people believe. In a joint effort with Fareway Food Stores, Iowa Farm Bureau came to SA to help spread the good word about meat.

SOLUTION

SA developed truck wraps and in-store POP that touted meat as “Nature’s Perfect Protein” grown by “Real Farmers.” Additional materials backed up our health claims with facts about the quality of animal proteins.