Iowa Farm Bureau Federation

Educating Iowans about Iowa agriculture.

Challenge

Meat seems to be an easy target for a number of activist groups, but the truth is that the health benefits of meat are greater than most people believe. In a joint effort with Fareway Food Stores, Iowa Farm Bureau came to SA to help spread the good word about meat.

Solution

SA developed truck wraps and in-store POP that touted meat as “Nature’s Perfect Protein” grown by “Real Farmers.” Additional materials backed up our health claims with facts about the quality of animal proteins.

Farm Bureau Print Ad

Farm Bureau Trucks

Farm Bureau Truck Art

 

Farm Bureau Truck Art

 

Farm Bureau Truck Art

 

Farm Bureau Truck

Farmers banner
Farmers
IFBF banner
Farmers soap banner
Without farmers it's just a stick - T-shirt
Back of T-shirt

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