June 8, 2023


The 2023 Strategic America Summit is designed to offer valuable insights during this time of rapid change. Speakers at the half-day conference will address emerging trends and share learnings on how businesses can prepare and succeed.

A client panel and featured speakers will cover topics vital to the future of marketing — including technology, data, consumer behavior and the customer journey, economic influences, pursuing innovation, maximizing marketing value and more.

The Summit will feature keynote speaker, Rishad Tobaccowala — nationally renowned author, speaker, teacher and advisor. Rishad brings more than 40 years’ experience in the marketing industry and speaks on change, future trends and transforming workforces in a range of industries. He serves as an advisor to global firms and many executives at Fortune 500 and FTSE 100 companies.

Attendees will have ample opportunity to network and mingle with the full SA team, speakers and other business leaders during the complimentary morning and afternoon meals.

Participants are welcome to attend part or all of the Summit. Attendance is free. A virtual option will also be available. Live stream the event.

Summit Agenda


Thursday, June 8
7:30 a.m. – 1 p.m.

Summit Location

Waukee Innovation & Learning Center (APEX Center)
295 SE Ashworth Rd.
Waukee, IA 50263


Free, on-site parking available


SA recommends the following hotel, near the Summit location:

Hilton Garden Inn
205 South 64th Street, West Des Moines, IA 50266
Reserve by calling or visiting their website

Ask for SA’s special rate and reserve by 5/24/2023

Event Dress

Business casual

Featured Speakers

Keynote Speaker


Rishad Tobaccowala is a senior advisor to the Publicis Groupe, where he has spent his entire 37-year career, most recently serving as the Chief Growth Officer and Chief Strategist of the Groupe. Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.” He is in the Ad Age Interactive Hall of Fame and has received a lifetime achievement silver medal award from the Chicago Ad Federation.

Rishad is on the board of several firms and is a renowned speaker.

Rishad is the author of “Restoring the Soul of Business: Staying Human in the Age of Data,” which helps people think, feel and see differently about how to grow their companies, their teams and themselves to remain relevant in transformational times. He is working on his second book “Re-Thinking Work” to be published by McGraw-Hill in 2024.

Rishad is the chairman of The Tobaccowala Foundation, which helps 10,000 people in India gain better health care and education.

Rishad has a bachelor’s degree in mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago.

Client Panel Moderator

Joe Garcia

Regional Vice President, Aflac

Joe Garcia is a regional vice president for Aflac, managing approximately $300M in annual sales. In the last 25 years, he has held multiple positions within the insurance industry, including executive-level roles in marketing and sales.

Joe started his insurance career at one of SA’s client’s, Preferred Risk, and later leveraged SA’s services while at Marsh & McLennan — attributing a lot of his success to his relationship with SA. In addition, he has held multiple board positions with both nonprofit and for-profit organizations. Joe currently resides in Johnston, Iowa, with his wife Lisa and their six children.

Client Panelists

Anthony Coleman

President & CEO, Broadlawns Medical Center

Anthony (Tony) Coleman has served as the president and CEO of Broadlawns Medical Center since 2021. In addition to leading the hospital, he is engaged in the community and serves on the Iowa Hospital Association’s Board of Directors, the Des Moines University Board of Trustees and the United Way of Central Iowa’s Board of Directors.

Tony is also a commissioned naval officer. During his 20-year military career, he served in various roles of increasing responsibility. Before joining Broadlawns, he was vice president of operations support for Kaiser Permanente’s largest and fastest-growing service area. In his role he oversaw multiple departments in two medical centers and partnered with 1,100 physicians to provide care to more than 653,000 covered lives.

Through his military, healthcare and education experiences, Tony realized the potential to address health inequity through local government involvement and effective legislation. This led him to earn a doctorate in health administration and policy, serve on the Tax Assessment Board in Berkeley County, South Carolina, and run for state senator in South Carolina’s 44th district. Tony is a member of the American College of Healthcare Executives (ACHE) and holds the dual distinction of being an Executive Development Program Fellow and Executive Diversity Scholar.

Adam Homer

Marketing/Business Development Manager, Pella Mountain West

Adam began his career with Pella in May of 2000 in Seattle, Washington, as a sales consultant for the local branch. Throughout his career, he has held positions in sales, marketing and operations. Adam relocated to Arizona in 2004 with his wife and two daughters to join the Pella Mountain West team. His passion for the construction industry is driven by the ability to see both big and small projects develop from simple ideas to transformed spaces.

He enjoys helping Pella customers learn and see how impactful windows and doors can be to a home’s design, style, functionality and energy efficiency. Outside of work, Adam enjoys following his hometown Seattle Seahawks, listening to music, traveling, and spending time with family and friends. Adam is also a proud former United States Marine and continues to apply the life lessons learned during his service.

Emily Price

CEO, Healthy Birth Day, Inc. (the nonprofit organization that created the Count the Kicks public health campaign)

Emily Price oversees the national expansion of the evidence-based Count the Kicks public health campaign that educates and empowers expectant parents to track their babies’ movements in the third trimester of pregnancy. The proven stillbirth prevention campaign helped lower Iowa’s stillbirth rate by nearly 32 percent in its first decade.

This major reduction happened while the rest of the U.S. remained relatively stagnant. Additionally, the stillbirth rate among African-American women in Iowa decreased by a promising 39% in the first five years of the program. Price leads the vision of Healthy Birth Day Inc.’s stillbirth prevention work — with an overall goal of realizing a 32% stillbirth rate reduction in all 50 states, which would save 7,000 babies every year.

Under her leadership, Count the Kicks’ research was published in an international medical journal in 2023 and was recognized as a Best Practice by the Association of Maternal & Child Health Programs (AMCHP) in 2021. The campaign has generated national attention on dozens of media outlets— including Good Morning America, Sunday Night Football on NBC, The Washington Post and USA Today — reaching more than 350 million people globally. The Count the Kicks team has collected more than 110 baby save stories in 33 states and five countries; and expanded into 25 states with a minimum of five additional states launching in 2023.

Daryn Walters

Vice President, Toro

As vice president of Toro, Exmark Manufacturing, Inc., and Intimidator Group, Daryn oversees customer service, finance, engineering, manufacturing, marketing and sales, and focuses on forward-thinking growth strategies. Daryn joined Toro in 2006 as the director of marketing for Exmark and assumed his leadership role in 2018.

Prior to his service with Exmark, Daryn began his career in the operations division at North Carolina National Bank in Charlotte, North Carolina. He went on to become a co-founder and vice president of marketing for XML Solutions, an international supply chain management company acquired by Vitria Technology in Sunnyvale, California. In all his roles, Daryn leveraged market insights, forecasting and strategy to achieve goals.

Daryn is currently completing final requirements for his Executive MBA from University of Wisconsin-Oshkosh and has earned a bachelor’s degree from Florida State University. His education and experience have instilled the value of listening and employing flexible strategies — essential for growth and exceeding expectations.

Live stream the Event