Our focused direct marketing strategies break through the clutter and get results because they’re fueled by consumer insights and business data. As an active member of the Direct Marketing Association and the recent winner of an International ECHO Award, Strategic America delivers highly-targeted direct marketing campaigns that get results.

Our direct marketing efforts are a perfect example of our commitment to being field-smart and growth-centric. By targeting consumers within a certain radius of our clients’ dealerships—especially those who have purchased or expressed interest in the past—we can help generate sales and improve your direct marketing ROI.

Direct marketing has been a cornerstone of our business since we opened our doors, simply because we’re geared toward results. Whether you’re marketing to consumers or other businesses, we’ll provide the strategy, build the lists, generate the leads, and measure the results—and as our experience shows, those results will mean growth.


PELLA CASE STUDY

Challenge: Grow market share in an established territory.

Solution: Research showed a responsive senior audience. To grow this segment we tailored creative and launched a unique offer for seniors only.

Results:

  • The senior letter generated 77% more appointments than the control campaign, and out of those gross opportunities the senior letter had six times more won opportunities than the control letter.
  • The CPO (cost per opportunity) of the senior letter ($433) was half that of the control letter ($876).
  • The senior letter had a ROMI of 6.74, while the control letter was 0.71.
  • The senior letter also had an average sale that was 42% higher than the control letter.
  • Sales resulting from the senior letter were 723% higher than those from the control letter.

SERVICE EXPERTS CASE STUDY

Challenge: HVAC client with a decreasing PLUS maintenance agreement renewal rate. How do we get PLUS customers who have dropped off to sign up for another annual plan?

Solution: Personalized letter with specialized offer for this segment and a payment choice: one-time annual rate or a new convenient monthly payment plan.

Results: 194 unique sales with an ROI of 1371%.


OVERHEAD DOOR CASE STUDY

Challenge: Optimize the marketing calendar to increase new customer acquisition.

Solution: Adding direct mail targeted to specific geographies to the marketing mix.

Marketing Results:

  • Total Appointments increased 317% over prior year
  • Spend decreased by 3% as we cut out less effective media for direct mail and FSIs
  • Cost per appointment decreased 77% from $406 to $94
  • Overall net income increased 35%