About Nathan Johnson

Nathan has consulted with hundreds of businesses on growth strategies organization, equity and marketing. He currently serves clients of enterprise brands who go to market through local dealer or franchise networks. His primary focus is utilizing data and analytics to gain insights and understanding to the dynamic path to purchase of the customer by market and executing cross-channel marketing plans to drive sales that meet field and corporate KPI goals. Nathan is involved in several charitable and community organizations and is a board member of Wildwood Hills Ranch of Iowa, serving Iowa’s at-risk youth. Prior to Strategic America, his company Journey Entertainment ,in association with Cloudburst Media, was involved in cabinet-level influences producing documentaries in Sudan to aid in the peace process.

Four Ways to Boost your Channel Marketing ROI

Many companies rely on independent distribution channels for their products or services. These companies also spend millions of dollars on national marketing campaigns, which keeps current customers engaged with their brand, and can help pick up new customers. Execution of a channel marketing campaign that [...]

2021-04-13T10:33:50-05:00May 3, 2016|Field Marketing|

Win Together – Covey’s Fourth Habit

In our efforts to Find a Better Way, Strategic Americans all attend Franklin Covey’s The 7 Habits of Highly Effective People workshop. Over the next few months, you’ll hear about each of the seven habits from a different SA associate. Over the past several years [...]

2019-01-31T09:48:55-06:00January 7, 2016|Culture|

Celebrating SA with 35,000 meals

Corporate social responsibility (CSR) is an oft-mentioned topic amongst companies big and small, and with its pervasive nature comes a lot of opportunity. For the 35 years of Strategic America’s existence, CSR has played a large role in the company culture, forming the foundation for [...]

2019-01-31T09:54:57-06:00March 16, 2015|Culture|
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