Carrie is a Strategic America veteran, having joined the agency in 1990. Carrie researches, plans, negotiates and places media for local, regional and national clients. She also conducts post- analysis to measure buying efficiency, and creates promotional opportunities and value-added extensions for SA clients. As co-Media Director, Carrie helps to lead and manage a team of 16 media professionals. One of her roles at SA is working on new business RFP’s and political campaigns. Some of Carrie’s client responsibilities include work on the Iowa Lottery, Lennox Industries, Service Experts and Pella Windows.