From the early days of the pandemic where panic buying left toilet paper shelves empty to the dozens of cargo ships currently waiting more than a week off the coast to unload, it’s clear the pandemic has caused chaos in the global supply chain. And [...]
According to Trendwatching, 2020 trends indicate metamorphic design will be critical to answering to consumer demand and relevance as a service. Metamorphic design is about adjusting your brand’s offerings to the changing lifestyles of your consumer. Consumer expectations are changing and blending together. Let’s [...]
In 2015, there were 2 million active advertisers on Facebook. That statistic has grown immensely over the past two years, with small businesses dominating the marketplace. Does your company use this platform? If so, are your ads compliant? Instead of finding out the hard way, [...]
What determines success when it comes to sponsored Facebook ads? Here are three reporting metrics to evaluate. Metric #1 – Return on Investment (ROI) ROI is a great metric to have, but it does require a little work. When setting up a campaign, ensure proper [...]
Email marketing can be challenging. Here are nine simple tricks to increase your email open rate. Tip #1: Timing is everything – Most of us aggressively purge our emails between 5:30 a.m. and 7:30 a.m. to gain control of our day. If your email is [...]
How do you know if your email list likes the emails you send? Do they think you send them too often or perhaps not often enough? Finding the right topics and the right frequency are tough. Review these four factors in your own campaigns to [...]
Does your product or service make someone’s life better? More convenient? Simpler? If so, then this exercise is designed to help speak to how someone feels AFTER they use your brand. Close your eyes and picture your ideal customer before they have found you. For [...]
Converting a prospect into a customer is a lot like dating. There are many steps that go into finding the person you will someday marry. If you start talking about children on the first date, it rarely works out. So why as marketers do we [...]
Email marketing is an important part of reaching our current customers as well as potential customers. Worlddata was a featured presenter at the &THEN DMA conference in October. From their presentation, here are 10 important tips to consider in your next email marketing campaign 1. [...]
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