Kum & Go and Winefest 2008 Campaigns Honored at NOVA Awards
(DES MOINES, May 8, 2009) – In providing Strategic America’s (SA’s) distinguishing factor among integrated marketing firms, SA recognizes its’ performance-based approach is valued by its clients. This has been validated often and this time, at the local American Marketing Association’s annual NOVA Awards, at which Strategic America (SA) earned Best in the Consumer Campaign category for a Kum & Go new store campaign and third place in the Non-Profit Campaign category for Winefest Des Moines. The awards were given based on creativity, strategy and results.
“At Strategic America, we value results for our clients above all else,” says Mike Schreurs, SA’s CEO. “As an integrated marketing agency, we regularly initiate the vision and values of our clients through compelling, on-target messaging and through the most effective media and communications venues for the campaign’s audiences. Increasingly, this means a campaign that combines traditional marketing with new and social media tools.”
SA’s winning campaigns showcased the firm’s integrated approach. The Kum & Go campaign incorporated direct mail sent to homes near new Kum & Go stores coupled with a call to click onto personalized URLs (PURLs).
The PURLs allowed Kum & Go to gain information on potential customers while affordably raising awareness of store grand openings. Kum & Go then applied this information to further refine product mixes in local stores and better market to local audiences.
The Winefest campaign included design and public relations work, which resulted in 15% higher attendance as well as exceeding revenue goals over the previous year.
Strategic America was founded in 1980 and employs 90 communications professionals. SA represents more than 40 diverse national, regional and local clients, focusing on business-to-business, dealer, retail, consumer and insurance/financial services marketing. Strategic America is a well-regarded member of the American Association of Advertising Agencies (AAAA), Public Relations Society of America (PRSA) and Worldcom Public Relations Group.