Los Angeles Gala Honors Campaigns Driving Results, Hosted by Sugar Ray’s Mark McGrath
October 16, 2016 – At the 2016 ECHO Awards Gala in Los Angeles on Sunday, it was announced that Strategic America was runner-up in the Business and Consumer Services category for the Service Experts Summer 2015 campaign. Honoring the world’s most innovative, creative and effective marketing campaigns, DMA awarded 64 medals for the 2016 International ECHO® Awards. The campaigns selected as medalists – judged across 21 different categories – were awarded gold, silver and bronze medals. The awards honor excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. The runner-up campaigns received framed certificates and will be acknowledged throughout the evening. The full list of ECHO medalists and runners-up is included below this release.
“These campaigns demonstrate noteworthy success by marrying creative storytelling to data science that results in important business outcomes for their clients,” said Tom Benton, DMA’s CEO. “DMA’s International ECHO Awards seek to honor the campaigns that use inspirational creativity and design to generate measurable results. Every one of these winners and runners-up are in the forefront of advancing the data & marketing industry.”
“These ECHO-winning campaigns represent the highest caliber of data-informed marketing that delivers results,” said Jennifer Monaghan, Chairman of the ECHO® Board of Governors. “The entire Board of Governors and our outstanding judges from around the world congratulate these 100 campaigns from 17 countries for their innovation in advertising and marketing. These campaigns truly represent the best-of-the-best in modern marketing strategy and implementation.”
The 2016 ECHO Awards were judged by 90 brand, agency and marketing executives, more than 25 of whom hold a CEO, Founder, Partner or Principal position within their companies and more than 20 of whom hold an EVP, SVP or VP position within their companies.
The 2016 ECHO Awards Gala were held during the first night of &THEN, DMA’s live conference in Los Angeles, which takes place October 16th through 18th at the Los Angeles Convention Center. The Gala featured a Hollywood-style red carpet pre-party and was hosted by Sugar Ray frontman Mark McGrath.