WEST DES MOINES, IOWA (March 1, 2018) — Strategic America was honored by the Des Moines chapter of the American Advertising Federation (AAF) on February 24, receiving two prestigious awards. Client work on behalf of the Iowa Lottery was recognized with a Silver American Advertising Award. In the club awards, Strategic American, Caleb Bailey, was named AAF’s Ad Pro of the Year.
Strategic America was named to Agency Spotter’s prestigious national list of top marketing agencies in the U.S. Strategic America is the only Iowa-based agency to make the list. Considered an independent reviewer of agencies, Agency Spotter evaluates nearly 3,000 marketing agencies across the U.S. They look at an agency’s breadth of services from marketing strategy, public relations, and experiential marketing, to events, direct marketing and marketing automation.
Strategic America’s Michelle Kosmicki is striving to find a better way to create marketing solutions. She recently earned a designation from the Data & Marketing Association as a Certified Marketing Professional. The DMA Certified Marketing Professional (DCMP) certification trains marketers in several areas to keep up with industry trends and changes. The course focuses on both online and offline campaigns and multichannel strategies to create a well-rounded approach.
Strategic America’s Marketing Strategist, Jill Johnson, has been selected to be one of the 240 Data and Marketing Association’s (DMA) International ECHO Award Judges for 2017. The DMA International ECHO Awards is the longest running competition that celebrates strategy, creativity and results. Qualified campaigns are honored in 31 categories to designate the most-admired work across the data-driven marketing ecosystem.
Strategic America recently named Dave Miglin, vice president of interactive services, an agency principal. Miglin moved from Atlanta in 2013 to lead SA’s digital marketing strategy and interactive development. Miglin has nearly 30 years of local search and recruitment marketing experience. Over the years, Dave has worked with a number of local and national brands interested in driving leads through online and offline, local marketing programs.
Strategic America’s Caleb Bailey has received the Interactive Advertising Bureau’s (IAB) Digital Media Buyer and Planner Certification (DBPC) this past month and is one of the first the United States to hold this highly recognized and renowned certification. You can find a large pile of documents and paperwork on Caleb’s desk neatly stacked together. Since November 2016, he has been studying for the 100-question certification exam.
Strategic America has received a 2017 Bronze Telly at the 38th Annual Telly Awards for the “Faces of Broadlawns” spot produced for Broadlawns Medical Center in Des Moines, Iowa. The Telly Awards are the premier awards honoring the best in TV and cable, digital and streaming and non-broadcast productions. “Faces of Broadlawns” is the latest in a progressive series of spots intended to show how Broadlawns has grown to better serve the Des Moines community through the expansion of new convenient locations, new specialties and physicians and access to high quality healthcare for everyone.
Strategic America took home the only gold in a video category at this year’s American Advertising Federation Des Moines AA Awards (formerly known as the ADDYs) for the Iowa Lottery Proceeds Campaign. The four TV-spot campaign creatively illustrates how sales from lottery tickets become part of the state’s funding pool for education, conservation and helping veterans.
Strategic America’s public relations team received four PRIME Awards from the Central Iowa chapter of the Public Relations Society of America (PRSA) at the 2016 PRIME Awards luncheon at its professional development conference, OctoPRfest. The chapter’s PRIME awards honor and acknowledge outstanding public relations campaigns and projects. SA was honored in the following categories: Integrated Communications Campaign – A Brand New Beginning: Aureon Media Relations – STEM Media Relations Campaign Multimedia – Greatness STEMs from Iowans: Dreaming of Tomorrow PSA Community Champion – 2016 YESS Duck Derby In addition, an SA public relations team member and PRSA chapter member received individual honors: Taylor Rookaird, public relations account coordinator, Outstanding New Member
Los Angeles Gala Honors Campaigns Driving Results, Hosted by Sugar Ray’s Mark McGrath October 16, 2016 – At the 2016 ECHO Awards Gala in Los Angeles on Sunday, it was announced that Strategic America was runner-up in the Business and Consumer Services category for the Service Experts Summer 2015 campaign. Honoring the world’s most innovative, creative and effective marketing campaigns, DMA awarded 64 medals for the 2016 International ECHO® Awards.