Traditional Media

Hitting the broad side of a barn—among other things.

Our in-depth understanding of the local and regional media landscape is one of our chief strategic advantages and nowhere is our depth of knowledge more apparent than in our experience with traditional media.

We take great pride in our media team’s ability to navigate the diverse types of media that can help you find a better way to reach your consumers.

Below are types of traditional media we negotiate on a daily basis:

BROADCAST TELEVISION

  • Network TV (ABC, FOX, NBC, CBS, CW)
  • Local on-air spot placement
  • News sponsorships
  • Local website banners and pre-roll video
  • Cable TV (Discovery, History, ESPN, HGTV, etc.)
  • Local on-air spot placement
  • Weather Channel crawls
  • Taggable sponsorships

RADIO

  • Local and regional
  • Weather/traffic sponsorships
  • Remote broadcasts, promotions and giveaways
  • Local website banners and pre-roll video

PRINT MEDIA

  • Newspapers
  • Magazines
  • Inserts / post-it notes
  • Direct response postcards/coupons

OUT OF HOME

  • Traditional/digital billboards
  • Truck-side displays
  • Airports
  • Shopping carts

If you’ve seen it, our team can place it. And, we provide full account stewardship from placement to invoice reconciliation and timely payment to vendors. Contact us to learn more.