Media Services

The best media tactics and strategies all start somewhere. For Strategic America, that place is with our media planners/buyers. Our diverse staff of highly trained professionals has the knowledge and the numbers to research and provide comprehensive media services in any market across the United States and Canada.

Our team starts by gathering information about your product or service from you and from an array of industry data sources, which provide us:

  • Local and national broadcast ratings
  • Reach/frequency optimization
  • Print circulation and audit statements
  • Competitive spending analysis

Once we’ve learned how to approach your business, we draw upon our years of experience to:

  • Build a strategic plan addressing key factors such as:
    • Target audience/geographic trade area
    • Seasonality
    • Content sensitivity
    • Budget parameters
  • Execute the media buys within the target region(s)
    • Select specific stations/publications/programs, etc.
    • Negotiate pricing and added value
    • Create orders and negotiate contracts
    • Confirm placement

Our work doesn’t end there. We provide full account stewardship including:

  • Media-buy management
    • Schedule adjustments
    • Billing and credit coordination
    • Make-good negotiations
  • Traffic management
    • Creative messaging instructions to vendors
    • Delivery and monitoring of ad material
  • Invoice reconciliation
  • Post-buy analysis and reporting

Ready to get started? Contact us today.