The ultimate takeaway.
Don’t be misled: Your brand encompasses far more than your logo. It’s everything you want your customers and the public to understand about you. It’s how you look, how you sound, and how you think.
At Strategic America, we use an exercise called the brand matrix to help determine how your brand should be positioned in the market, what messages are most important, and even what attributes—helpful, edgy, bold, wise, etc.—you want to come across in your marketing.
We collaborate with our clients to complete the brand matrix and then use it as our guide for all communications on their behalf. The brand matrix ensures that you will reach your audience with a consistent voice and it gives us a solid base to begin creative work.
If your organization is in need of branding work, contact SA today.