Writing. At Strategic America, writing can be as simple as a blog about writing, or as complex as a white paper used to reach a very specific, niche audience. However, there are a few general truths about all writing at an advertising agency. Here are four truths that are important for all writing: 1. Know your audience Obvious?
One of my teammates held a lunch ‘n learn for our team to highlight lessons she learned at a writing workshop. She mentioned the inverted pyramid style of writing – you know, the one that’s represented by a reverse pyramid to show that the most important information comes first, followed by the second most important facts all the way down to the smallest details – is dead.