We at Strategic America love the utilization of big data as we develop strategies for our clients. Implementation of those strategies includes ongoing testing and measurement to continue to validate and improve response levels and, ultimately, sales. In addition to analyzing mountains of data, we also understand the importance of finding out specific purchasing details from your customers, and one of the ways we do this is through face-to-face interaction.
Online focus groups, concept testing and consumer surveys are three types of primary research from which online execution can provide excellent data at a lower cost and shorter timeframe than conventional phone, mail, or in-person methods. Asking for clients’, customers’ or prospects’ online input often provides a greater response rate than conventional surveys as well.