Traditionally, direct marketing has fallen into three areas: outbound calling, direct mail and email marketing. These channels are the go-to choices for marketers looking for response. Marketing is evolving quickly in the digital world, though, and making a big impact on direct marketing. Every business must acquire new customers for continued growth. Deciding on whom to target usually comes from profiling the existing customer base and creating a targeted marketing list.
As another year closes out, we take a little time to reflect on what has transpired in our industry and what we can learn from it in order to improve in the new year. The infographic below shows a snapshot of Strategic America’s 2017 direct marketing and analytics efforts. U.S. companies spent $10 billion in 2017 on third-party audience data for marketing efforts and slightly more on solutions to support its activation.
As we wrap up our fiscal year at Strategic America and begin a new year, we took a look back at our ten most viewed blogs. If you missed them, here’s your chance to take another look! Top Ten Most Viewed Blogs 4 STEPS TO ROCK A PUBLIC AWARENESS CAMPAIGN EMAIL VS. PHONE VS. IN-PERSON: WHAT’S BEST FOR WORKPLACE COMMUNICATION?
It’s that time of year where we review the last 12 months and make our plans for what comes next. The infographic below shows a snapshot of our year in direct marketing. Modern marketers don’t make fly-by-the-seat-of-their-pants decisions, they act with data. After profiling one of our brand’s data, we found insights on their customers that weren’t being acted upon.
If you had to prove how your direct marketing programs impact revenue, market share or customer value, could you do it? Measurement and analysis help marketers become smarter, give us the basis to set benchmarks, and ideas to test and optimize. The term “analytics” as early as the 1600s, meant applying logical analysis to discover and communicate meaningful patterns in data.
Direct Mail is an effective lead generation and customer retention tool and having a compelling offer is a must for campaign success. To continually improve results, test, test, test! At Strategic America, we are constantly testing our direct marketing campaigns and have several learnings to share with you to help you find the best direct mail response.