Ask the Expert: Secrets to a Great Digital Campaign Strategy

This content originally appeared on the Goodway Group’s blog. Q&A with Nick Gaudio As director of account management at Goodway Group, Nick guides the account management team to find meaning in data. He applies an end-to-end test-and-learn philosophy to help deliver the insightful reporting and strategic planning services Goodway’s clients deserve. Nick believes that numbers tell stories and that good campaign strategy is a delicate blend of craft and science.

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