When it comes to designing websites, you may have heard the terms User Interface (UI) and User Experience (UX). Both are essential when designing a website. Would you rather have a nice-looking website or a website that drives conversions and makes money? Trick question! You can have both! You just have to use UI and UX in harmony.
Data-driven marketers love statistics and here are a few that really caught my attention recently relating to online video: 74 percent of all Internet traffic would be video content by 2017 according to a recent study by Syndacast. Of that content, nearly 36 percent will be pre-roll or post-roll advertising, typically in 15 second and 30 second promotions.