Persona ideation

Persona parameters for a user-centered content strategy

  A user-centered content strategy is a critical component of delivering functional web design. I attended a couple of workshops at Confab this spring to strengthen my process-driven approach to web projects. Scott Kubie’s workshop about user-centered content strategy was about why we need to ‘fall in love’ with our users and map out meaningful journeys across our websites.

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Content audit

Don’t Dump Your Website Just Yet

Websites are stomping grounds for all sorts of content. Sometimes that content has purpose and proper placement. That’s good! Other times that content becomes undirected. The content strategy starts to unravel, becoming a free-for-all, post it and go platform, with pages and pages of unrelated and unorganized content. And then there’s the thought to just dump the whole thing and start fresh.

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PR Year in Review

PR Year in Review

Yes, it’s May, but it’s never too late to look back and reflect on what you’ve accomplished. That’s exactly what our PR team has done over the last couple months. While we gathered the stats for this infographic, we were able to see how much our team, and our work, has evolved. We do all sorts of projects for our clients at Strategic America, and a majority of our PR team’s work falls into three categories: Media Relations Media relations is one of the most well-known tools in the PR toolbox and an area where we continue to find creative ways to elevate our clients.

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