Most of us would like to forget 2020. Phrases from dystopian society science fiction movies suddenly became part of our new vernacular—global pandemic, lock down, travel restrictions, social distancing, quarantine, record-breaking unemployment and, not to be forgotten, toilet paper shortages. Before March 2020 most of us never could have envisioned what would come in the months ahead.
What is Contextual Advertising? For marketers, serving relevant advertising to audiences is the name of the game. In the digital age, there are two main ways to do just that. First, there’s behavioral advertising. Just as the name suggests, this strategy takes into account the previous actions of the user. This could include pages they’ve previously visited, links they’ve followed or even purchases they’ve made.