Blog2023-10-11T16:31:20-05:00

SAGE: OUR BLOG

adj: wise through reflection and experience

Categories

ADVERTISING AND MARKETING
BRANDING
CULTURE
DATA AND ANALYTICS
DIGITAL
FIELD MARKETING
PUBLIC RELATIONS
SOCIAL MEDIA

The Value of Giving Back

Since Strategic America opened its doors almost 40 years ago, finding a way to help others has been at the core of our business. As we approach a season full of gratitude and appreciation, it’s also a time where we are reminded of the importance of giving back. SA and our employees have partnered with a number of organizations to [...]

Marketing is Evolving: How Integrated is Your Marketing? The Future Blends Digital and Direct

Traditionally, direct marketing has fallen into three areas: outbound calling, direct mail and email marketing. These channels are the go-to choices for marketers looking for response. Marketing is evolving quickly in the digital world, though, and making a big impact on direct marketing. Every business must acquire new customers for continued growth. Deciding on whom to target usually comes from [...]

Building a Data Rosetta Stone

I love analyzing data. For some clients that means taking data from one source. For others, it means sorting through multiple data sources with different formats from different data platforms. When that happens, a once easy data analysis project becomes a bit more difficult. More difficult, but not impossible. Luckily, one thing I love as much as analyzing data is [...]

Google Changes the Search Landscape on its Birthday

Happy Birthday Google! We probably should have expected that Google would be throwing a celebration for their 20th anniversary. And by "celebration" I really mean completely changing the search landscape again. So, on Monday, September 24, Google made a series of announcements to show off their long-term plan to completely alter how search works … and some of it has [...]

A Recap of MozCon 2018

MozCon 2018 was a busy event for me. There were smart, charismatic speakers on stage and opportunities to network with SEOs from around the world. I quickly made it my goal to not only attend the sessions and learn from the speakers, but to also see what other professionals in the industry were doing. I was suspicious that the pros [...]

The Intern Experience

This summer, we were lucky enough to welcome four great interns into our office. Jamie, Maria, Wes Rosie were great additions to SA. We believe in making our interns part of our team—no busy work around here. Now that school’s back in session, it’s time to take a look back at their time at SA. Jamie, Public Relations After my [...]

Persona parameters for a user-centered content strategy

A user-centered content strategy is a critical component of delivering functional web design. I attended a couple of workshops at Confab this spring to strengthen my process-driven approach to web projects. Scott Kubie’s workshop about user-centered content strategy was about why we need to ‘fall in love’ with our users and map out meaningful journeys across our websites. Being user-centered [...]

Avoiding the Common Pitfalls of Brand Ideation

By Sheryl Rinker The best companies have a brand that speaks to its customers beyond the transaction. A good brand connects with an emotion, evokes a lifestyle or presents a company as a friend that looks out for its customer. A few things that all strong brands should have are: a clear understanding of who they are, what makes their [...]

ConversionXL Live 2018: Growth, Optimization & Testing

CXL Live is a digital conference about growth, optimization and testing. This year, 400 people attended from 22 different countries! I interacted with people from Norway, Japan, Netherlands, Australia, Taiwan, Hungary and Canada. This was my second year attending this conference and the speakers were again, incredible. The very first speaker of the conference, Bryan Eisenberg, ended up being one [...]

Effective Media Mix Strategy

If it takes 7-13 touches by at least three marketing channels to impact a consumer to buy – how do you know if you have the right marketing media frequency and mix? This is what I spend the majority of my day focused on; testing, measuring and analyzing channel performance. Knowing your customer is paramount. And creating an integrated marketing [...]

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