Chances are you’ve already heard about this Google program rolling out, but if you haven’t, let’s break it down. The Home Service Ads (HSAs) are here to help people find trustworthy professionals—specifically in the home services industry (think HVAC professionals, locksmiths, plumbers, etc.). It’s a result that will appear as a 3-pack at the top of the search engine results page (SERP) and will allow people to book an appointment quickly.
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In 2015, there were 2 million active advertisers on Facebook. That statistic has grown immensely over the past two years, with small businesses dominating the marketplace. Does your company use this platform? If so, are your ads compliant? Instead of finding out the hard way, read our Facebook compliance tips to better prepare yourself for your next sponsored post.
What determines success when it comes to sponsored Facebook ads? Here are three reporting metrics to evaluate. Metric #1 – Return on Investment (ROI) ROI is a great metric to have, but it does require a little work. When setting up a campaign, ensure proper tracking is in place so you can visibly see and account for every lead that came through your ad.
All good things must come to an end. For SEOs, this means that we’re constantly reinventing the wheel, studying Google and developing new strategies. Usually, it also means that the once easier and free method has become less easy and less free. For those of us in the home services category (or with clients in the home services category), things are changing again.
“I don’t like the way our site looks. We should redesign the whole thing!” When the word “redesign” is muttered, thoughts rush our brains with new coats of paint, enhanced functionality, new messaging … but what for? Why is this redesign even on the table? Without data, decisions are based only on our thoughts. Data gives us the what and why.
Email marketing can be challenging. Here are nine simple tricks to increase your email open rate. Tip #1: Timing is everything – Most of us aggressively purge our emails between 5:30 a.m. and 7:30 a.m. to gain control of our day. If your email is not a priority, it will likely be flagged for review later or deleted.
How do you know if your email list likes the emails you send? Do they think you send them too often or perhaps not often enough? Finding the right topics and the right frequency are tough. Review these four factors in your own campaigns to measure subscriber engagement. Four factors that indicate email subscriber engagement: Email Open Rate: Whether you send a million emails a month or 10, the percentage of people who open your email is directly related to your audience’s engagement.
Dear College Graduate…. Spring has sprung and with it a new crop of college graduates looking to land their dream job right out of the gate. We’ve all been there and we all know how hard it is to get the attention of a hiring manager. As I see my inbox fill with the resumes of so many hopefuls fresh out of the classroom, I do make note of who is interested in our agency.
At Strategic America, we strive to “find a better way” in everything we do. As a data scientist and dashboard designer it’s a guiding principal for the work I do every day for SA clients. In the world of data visualization, always striving for improvement, is the driving force behind dashboard makeovers. Often a dashboard may be put together on the fly for quick data visualization without thought of consumption.