If it takes 7-13 touches by at least three marketing channels to impact a consumer to buy – how do you know if you have the right marketing media frequency and mix? This is what I spend the majority of my day focused on; testing, measuring and analyzing channel performance. Knowing your customer is paramount.
SAGE: OUR BLOG
adj: wise through reflection and experience
In April, the PPC Hero Conference brought leading professionals from around the world together in Austin, Texas, to learn the latest in top trends, tactics and strategies in the PPC world. PPC (pay-per-click internet advertising) is constantly changing, creating the opportunity for attendees to gain new insights into cutting-edge technologies. Some of the common themes throughout the conference included tips on how to personalize your marketing to your audience, voice search and its implications on the market, and, of course, ways to maximize your PPC efforts.
Writing. At Strategic America, writing can be as simple as a blog about writing, or as complex as a white paper used to reach a very specific, niche audience. However, there are a few general truths about all writing at an advertising agency. Here are four truths that are important for all writing: 1. Know your audience Obvious?
By Shari Saunders and Eric Olson Are you tired of hearing about how important video is for social media in 2018 and beyond? If you’re not a video marketing convert yet, here are some numbers to persuade you: Facebook reports we spend five times longer looking at video compared to still images. Facebook also predicts 82 percent of consumer internet traffic will be video by 2021.
Attend any PR workshop, talk or webinar these days and you’ll hear public relations professionals stressing the importance of measuring earned media in PR. “It’s so important.” “Don’t forget to measure!” “If you’re not measuring your work, you’re doing it wrong.” That’s great advice, but how exactly do we go about doing that? This post will provide insight on simple, but effective, measurement tools that will keep your earned media tracking strategy forward-thinking and goal-oriented.
Design has always been my passion. Early in my career, I realized that I could apply that passion to a much larger purpose: Making a difference in people’s lives and building valued relationships. And while I’ve witnessed many changes in the advertising industry over 30 years, the importance of a strong relationship between clients and their agency, built on trust and respect, remains constant and vital to doing successful and meaningful work.
By: Kristy Hoelscher and John Donovan Strategic America serves clients in countless ways, and one of the most important is one that often goes unnoticed: Making sure you present a consistent brand voice. Your brand voice is at the core of your brand’s personality. The words, sentence structures, and punctuation you use to engage your audience determine their perception of your business.
Galleries of shockingly tasteless “Mad Men”-era ads are often posted on social media, but I wasn’t sure what I’d find in the copy of Life magazine covering the funeral of President Kennedy, dated December 6, 1963. Even its mailing label shows it comes from a different era, addressed to “Mrs. John S. Welch.” As a current ad agency employee, I was more curious as to what a complete issue of the magazine would look like, rather than review selected samples of the most backward and out-of-date ads.
In May 2015, Strategic America provided public relations services to the U.S. Small Business Administration highlighting the importance of small businesses in our economy. We were able to engage network news, major dailies, entertainment programs and online media outlets serving more than 10 million impressions. Relevant and important then, the story is even more so today.
Connected TV. Streaming audio. Social media. Odds are good you’ve heard at least one of these words in the last year, doubly so if you spoke to anyone in marketing. It’s what all the cool kids are talking about and if you’ve heard about “the next big thing” in media, you can bet it’s something digital.