SAGE: OUR BLOG
adj: wise through reflection and experience
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Five User Experience Factors to Consider in 2023
By Jami Sinclair First impressions are everything, and most today are made digitally. User experience, or UX, is the make-or-break factor in how far a customer travels in the digitally-led buyer’s journey. Before making purchasing decisions, 81% say they research online. Strong UX design considers both form and function. 75% of users admit to making judgments about a company’s credibility [...]
Top Ten Pay-per-Click Marketing Trends for 2023
In a shifting landscape, it’s important for competitive businesses to understand the latest pay-per-click (PPC) marketing trends, including a renewed focus on consumer privacy, a growing dependence on artificial intelligence, and alertness for any new ad platforms that may pop up. 1. FOCUS ON FIRST-PARTY DATA Between Apple’s app tracking changes and Google moving to sunset third-party cookies, marketers are [...]
Top SEO Trends for 2023
“The reports of my death are greatly exaggerated.” Mark Twain may not have been talking about search engine optimization (SEO), but his quote is still relevant. Every year, there is another article or blurb suggesting SEO is dead. Well, it’s not. It is alive and quite well. As we approach 2023, SEO is as important as ever. In order [...]
Top 8 Social Media Trends For 2023
Each year, the social media landscape grows wider. To stay relevant, brands and individuals need to understand the trends on various platforms going into the new year. The Top Social Media Trends 2023 vary by platform, but they all work in tandem to reflect social media users' changing needs and expectations. 1. Get Ready for the TikTok Search Engine Gone are the days when [...]
Set and Achieve KPIs That Matter For 2023
Take the ‘December Pause’ and create synergy between personal and professional goals By John Schreurs In professional life, goal setting is often formalized each year through the acts of strategic planning and employee reviews. Universally, it’s recognized as a valuable and important use of time. Have you ever considered adopting a more formal planning process for your personal goals, too? [...]
‘Tis the Season! Marketing Planning Season, That Is
Tips to help guide your business’ marketing budget and advertising plans. How much of my business’ total sales should be invested back into marketing? How much of that marketing spend should go towards lead generation activities vs. brand awareness activities? Online marketing tactics vs. offline marketing tactics? I suspect you – or someone in your company – has pondered these [...]
The Important CRM Opportunities Most Businesses Miss
By Calan Smidt According to industry estimates, over 91 percent of organizations with more than 10 employees use customer relationship management (CRM) systems—for good reason. A meaningful connection with customers requires a deeper understanding of their data, which a CRM can help provide. Additionally, using a CRM system to manage a robust array of customer data can produce a predicted [...]
Should You Adapt Your Marketing Strategy for Inflation?
Inflation is the word on nearly everyone’s lips in 2022. Not even the country’s high-earners are insulated from worry, with a whopping 96% of those who earn more than $100,000 annually reporting they are concerned about inflation. It’s fair to say that regardless of who your target audience is, inflation is likely influencing their frame of mind and purchasing decisions. [...]
Why Email Marketing is a Go-To Strategy to Grow First Party Data this Year
In the world of data-driven marketing, some data is better than others. First-party data—the information your business collects directly from target audience members and owns—should be a top priority for every business. Here’s why. By now, you have probably heard Google announced plans in 2020 to phase out the use of third-party cookies in its online advertising. Third-party cookies have [...]
Impressions matter—deliver a positive recruiting experience
Have you ever had a negative experience at a restaurant? Or a customer service agent who maybe had their fill of rude customers and took it out on you? These negative experiences might have led you to have a negative association with that business or company. Most would agree those negative experiences make indelible impressions and make us appreciate positive [...]
