Blog2023-10-11T16:31:20-05:00

SAGE: OUR BLOG

adj: wise through reflection and experience

Categories

ADVERTISING AND MARKETING
BRANDING
CULTURE
DATA AND ANALYTICS
DIGITAL
FIELD MARKETING
PUBLIC RELATIONS
SOCIAL MEDIA

The Opportunity Paradigm in Channel Marketing

For the past seven years or so, channel marketers have focused on brand consistency, resource/asset management and access, and availability of digital solutions, like ad builders, for an on-demand environment. The accrued benefits supposedly were cost savings, speed and efficiency. But there’s so much opportunity that hasn’t even been touched. And so much money going unspent—some say up to $25 [...]

The New Big Picture of Television Programming

The score for television programming has seen a major shift over the last decade. Where once the director of network programming was a highly praised and crucial position, the role is now being redefined. A shift in viewing behavior and the rise in online video watching have set a new landscape for television execs and advertisers as well. Online video [...]

Automated Marketing Tools Are The Competitive Edge for Local Markets

A recent industry trade article pointed out that marketers are concerned that their branded promotions are missing the mark at the local market level. It points out that less than 10% of the companies surveyed report they are addressing it effectively. That’s a big delta between opportunity and actual achievement. This is a potential bonanza in channel partner sales and [...]

Nielsen Steps It Up

The good people at Nielsen are stepping things up. As you know, Nielsen is the company that measures and tracks TV viewership. They can tell you how many people watch which shows and how old those people are. Up until now, these numbers have been based only on viewing via a traditional television set. (They include DVR views, but only [...]

Strategic America Goes The Extra Mile For Market Research

We at Strategic America love the utilization of big data as we develop strategies for our clients. Implementation of those strategies includes ongoing testing and measurement to continue to validate and improve response levels and, ultimately, sales.  In addition to analyzing mountains of data, we also understand the importance of finding out specific purchasing details from your customers, and one [...]

Graph Search Lends Sophistication for Facebook

With the recent changes and additions to Facebook, mastering your Facebook strategy couldn’t be more important in 2013. In 2012 Facebook surpassed more than 1 billion active users. If you’re looking to target your consumers where they’re at, it’s most likely on Facebook. So What’s New in 2013? Mark Zuckerberg gave a big announcement on January 15 to introduce a [...]

Five Things Small Businesses Can Learn From Super Bowl Ads

A well-known fact: The Super Bowl is the largest annual stage for television commercials. To many, the ads have overshadowed the game on the field. More than half of the audience tunes in to see the ads, judge them on the numerous online polls, then discuss at the proverbial water cooler the next day. So are there marketing/advertising lessons for [...]

A Better Way To Corporate Social Responsibility

Strategic America (SA) always strives to find a better way for our clients and for our company to be successful. Extending our commitment to A Better Way also means our commitment to Corporate Social Responsibility (CSR). As we wrapped up 2012, SA tallied the annual contributions to our community. SA’s charitable contributions exceeded $422,000 and the agency supported 24 organizations [...]

Social Technology Promotes Army, Spurs Recruitment

Greg Swan, a 2003 journalism graduate of Drake University here in Des Moines, enthralled an audience at his alma mater this fall by recounting how his firm is sticking to the oldest, time-tested principle of marketing with military precision. And that’s an apt reference, because Swan’s agency has won numerous awards for its work with the U.S. Army. Anyone who [...]

The Secret of Engagement

If you want to understand how much the Internet has taken over the major role as our information provider of choice, just look at Election Night. Once, political junkies sat glued to their TV sets awaiting the latest pronouncements from the likes of Wolf Blitzer on CNN or Chris Wallace on Fox News. But this year, they were just as [...]

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