Blog2023-10-11T16:31:20-05:00

SAGE: OUR BLOG

adj: wise through reflection and experience

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ADVERTISING AND MARKETING
BRANDING
CULTURE
DATA AND ANALYTICS
DIGITAL
FIELD MARKETING
PUBLIC RELATIONS
SOCIAL MEDIA

Growth Drivers at Work with Focus on Field Marketing

You know your customers. Especially the best ones. You can see them, describe them, and can even call some by name. You know how they tend to transact business with your company and your insights about these customers guide your strategies and promote continued success. Regardless of your company’s leadership position, you know you need to reach more of these [...]

The Upstream Battle of the Modern Marketer

Have you ever read about the life cycle of salmon (yes, I mean the fish)? In short, salmon are tenacious creatures, yet their importance is often overlooked. Capable of living in opposing environments — fresh and salt water — they may travel thousands of miles in their lifetime in order to fulfill a single goal. Aware of their own mortality, [...]

7 Business Trends to Watch for in 2014

Watching trend lines and making predictions is a risky business with 363 days left of 2014. So much could go wrong, and of course, so much could go right! On balance, I tend to focus on the positives. I believe we are at a place (in the business sense) where good things can and should happen….for at least some of [...]

Iowa Select Farms Shows How to Be More Strategic in Your Giving

Strategic America regularly helps clients review the strategy behind their philanthropic efforts.  In a world with so many worthy causes, targeted corporate giving allows organizations to concentrate donations and sponsorships to a select few causes that are most relevant to their business and most meaningful to their customers. This approach is designed to make a larger positive impact within specific [...]

Have You Heard About a Little Movie Called “Anchorman 2?”

Regardless if you are a fan of the movie, chances are that you have witnessed the “Anchorman 2: The Legend Continues” frenzy. Nine years after the original “Anchorman,” one of our favorite news teams is back at it again and they are making sure everyone knows it. Anchorman 2 has a crazy good marketing team Movie promotions and marketing partnerships [...]

Two SA Team Members Honored with Dale Carnegie Awards

At SA, we are always looking for A Better Way. A part of that is making sure that our employees have the opportunity to participate in professional development opportunities. Whether it’s attending a workshop, becoming a member of a professional organization or listening to a webinar, we understand how important it is to provide staff with access to these resources. [...]

Takeaways From the 2013 DMA Conference

Strategic America is a member of the Direct Marketing Association, and each year SA invests in the continuing education of employees and keeping up to date on an annual basis market trends and industry research. Here are a few key 2013 DMA Conference takeaways. We are all aware that technology has been a major force of change in how marketers [...]

Fireside Insights: Generational Marketing with Dave Miglin

New technology and changing times lead to new ways of doing things, hence the cliché: "Out with the old, in with the new."  While this message seems appropriate for New Year's, in the advertising world, that cliché tells only a portion of the story. The big picture is that every generation is influenced differently and these influences impact their buying [...]

Traditional PR: Is It dead?

  I recently had an epiphany about PR. PR is like trees and their age rings. Earth-shattering? Not really, but it’s something that I think may help budding PR pros in the current and future technological landscape to come. As technology continues to evolve, new mediums are created all the time. With each new medium the question: “Is traditional PR [...]

Avoid ‘Spray and Pray’ Public Relations

In the public relations industry, gone are the days of writing a generic press release, sending it out to hundreds of media outlets and expecting news coverage. In most situations, it is best to do your research, come up with an interesting and relevant story, and then share it with a targeted reporter. Public relations today: storytelling As you refine [...]

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