It is an incredibly exciting time to be joining Strategic America. There is a buzz in the air over recent growth (with both existing and new clients) and a collective commitment to a bright future ahead.
The force behind this growth is very simple for me to observe, even after only being here a little more than a month. Strategic America is an agency that takes care of its people – employees and clients alike.
As the Director of Strategy and Insights, I have the great honor of further integrating what is traditionally referred to as “Account Planning” into an agency that is already well-versed in the discipline, strategically sound, and hungry to continue to evolve this role at the agency. It is a very unique opportunity that I could not possibly be more excited about.
The majority of my energy will be spent partnering with my colleagues and clients to continuously elevate the voice of the consumer into our conversations and decision making. No matter if our client is B2B, B2C, or any where in between, we will be working together internally to constantly keep the needs of the end user front-and-center.
I am committed to understanding why consumers do what they do and feel how they feel so that our agency can create strategies that connect our clients’ brands with their customers in ways that go far beyond transactions. It will be my goal, with the assistance of my wonderful colleagues, to find deeply rooted motivations that can lead to irrationally strong relationships between consumers and the brands we service.
I have worked in Account Planning for well over a decade now and I can honestly say that I have never been able to do so in partnership with such strategically sound, open-minded colleagues.
As an agency, if we can always put the consumer at the forefront of what we do, great work and continued success will take care of itself. And it is obvious to me that I am now part of an agency that has all of the elements in place to do exactly that.
I can’t wait to partner with my talented colleagues and take our clients’ businesses to new levels.