Greek Yogurt: The Official Food of America


There’s a pretty good chance you’re eating yogurt right now or soon will be. It seems only yesterday we were eating yogurt to keep us regular. Well yesterday was 4 years ago and now we know that those claims of regularity weren’t really true. So marketers found a new way to sell yogurt, Uncle Jesse!

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I think he’s trying to convince us that if we eat Oikos yogurt maybe one day we’ll get to walk around the table with him. Which we all know is a traditional Greek marriage ritual according to Full House (where I gathered all my facts about Greek culture). And then one day, Jesse will catch us eating American yogurt and we’ll have to walk around the table backwards and the entire marriage will be null and void. BUT at least we won’t have to pretend to like Greek yogurt anymore.

Michelle Tanner’s Greek Counterpart

Actually people seem to like Greek yogurt, not me, but people. The Greek yogurt lovers are a passionate bunch.  I was recently involved in a heated Greek yogurt discussion on Facebook. (Where even yogurt can become a heated discussion.) My friend asked that people stop pretending that Greek yogurt isn’t disgusting. I concurred. The Greek yogurt lobby protested. Because anybody who is anybody eats Greek yogurt. Who wants to be a totally unrefined American yogurt eater? Me, I guess. And my friend. She shut down their protests with this: Regular yogurt is barely tolerable, with its probiotics and active cultures. Food should not be “active”. I’m barely active. I don’t need to be outdone by a dairy product.

Ingesting all these active cultures seems to give people a sense of culture.

This is a photo of some of the yogurt containers currently residing in SA’s fridge. We have a few yogurt traditionalists. I was, of course, caught taking photos in the fridge. I explained I was taking photos of yogurt for our blog. This was followed by some puzzled looks. Then I said, “I’m mostly interested in Greek yogurt.” 3 other people were in the kitchen at this point and I was asked, “What is the deal with Greek yogurt?” “I don’t like it.” “I don’t like it either.” Out of the four of us, zero of us like it. So the question remains, why is our fridge filled with it? What IS the deal with Greek yogurt?

Ad Age is asking it’s own yogurt question, “Who’s winning the Greek-Yogurt Revolution?”
The answer, marketers. OPA!


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