As America’s leading field marketing agency, Strategic America (SA) has developed web-based advertising and social media advertising campaigns for use by local sales channels.
Local franchisees of Wendy’s Restaurants, sales agents such as Nationwide, dealers throughout Lennox Industries and retailers, including GE Appliances, implement proven SA web-based advertising techniques within their specific market areas through:
Search Engine Marketing and Pay-Per-Click
Roughly 88% of Internet users consult search engines such as Google, Yahoo or Bing for information about a product or service. Pay-per-click (PPC) campaigns catch people at a critical point in their purchase process. PPC is the prevailing method for catching target consumers in your area at the point of purchase. According to Pew research, they’re already looking for your product —you just have to “pull” them in.
Website Display Advertising—Banner Ads within Local Markets
Although banner ad click-through rates are still low at 1 in 1,000, advertisers are appropriately focusing on impressions. Banner advertising, as a supplement to traditional campaigns, builds brand awareness. As Todd Wasserman put it in his article on Mashable.com, “The TV ad you see builds on the foundation laid by a banner ad plus a billboard and a mention on Facebook.”
Social Media (i.e., Facebook Advertising and LinkedIn Advertising)
- More than 80% of companies across the globe communicate with consumers via social media. (Worldcom PR Group)
- Facebook has more than 750 million active users, and 50% of them log on daily. The average user visits the site 40 times a month, spending 23 minutes on the site during each visit—that’s 15 hours a month. These highly engaged users are targeted based on self-provided information—age, sex, location, likes/interests and many other factors. Ads are displayed to those users who fit the criteria for a company’s specific target market. (Facebook Advertising FAQs)
- If you are looking to target affluent and influential professionals, plan on utilizing one of LinkedIn’s advertising options. Of the 44 million U.S. users, the average household income is just over $90,000; the average age is 45; more than 50% are active online every day; and 15 million are business decision makers. LinkedIn provides advertisers access to a highly sought-after and frequently elusive demographic. (LinkedIn Marketing Solutions)
Strategic America is dedicated to generating “Results at Retail Across America”. . . and web-based marketing and social media advertising now play an increasingly important role in generating those results at the local retail level.
Intrigued and have more questions?
Contact Jim Stafford, VP of Account Services, to get the answers.
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