SAGE: OUR BLOG

adj: wise through reflection and experience

Social Media

Video

How Using Video in Social Media Can Help You Build Your Owned Media Library

By Shari Saunders and Eric Olson Are you tired of hearing about how important video is for social media in 2018 and beyond? If you’re not a video marketing convert yet, here are some numbers to persuade you: Facebook reports we spend five times longer looking at video compared to still images. Facebook also predicts 82 percent of consumer internet traffic will be video by 2021.

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PESO graphic

Outcomes Over Outputs: The Top Ways to Measure Earned Media

Attend any PR workshop, talk or webinar these days and you’ll hear public relations professionals stressing the importance of measuring earned media in PR. “It’s so important.” “Don’t forget to measure!” “If you’re not measuring your work, you’re doing it wrong.” That’s great advice, but how exactly do we go about doing that? This post will provide insight on simple, but effective, measurement tools that will keep your earned media tracking strategy forward-thinking and goal-oriented.

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social strategy

Rethinking Social Media Strategy

A few weeks ago, Mark Zuckerberg made a platform-changing announcement regarding the ranking system for Facebook. The newsfeed algorithm will now be even more selective of the content we see on a day-to-day basis. Facebook is concerned about the clutter of posts from pages and is determined to make the platform more purposeful to everyday users.

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Facebook’s News Feed Overhaul: How Businesses Can Refocus Their Native Strategy

By: Leah Findley and Heather Weaverling Facebook’s announcement yesterday regarding updates to the newsfeed has flooded the advertising industry’s discussions this morning. Founder Mark Zuckerberg announced, via a personal post, that Facebook would be making a more concerted effort to increase content that connects people and show less “public” content, such as posts from businesses, brands, and media.

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Facebook

Nine Tips to Ensure Your Facebook Ads Are Compliant

In 2015, there were 2 million active advertisers on Facebook. That statistic has grown immensely over the past two years, with small businesses dominating the marketplace. Does your company use this platform? If so, are your ads compliant? Instead of finding out the hard way, read our Facebook compliance tips to better prepare yourself for your next sponsored post.

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What Makes a Facebook Ad Successful?

What determines success when it comes to sponsored Facebook ads? Here are three reporting metrics to evaluate. Metric #1 – Return on Investment (ROI) ROI is a great metric to have, but it does require a little work. When setting up a campaign, ensure proper tracking is in place so you can visibly see and account for every lead that came through your ad.

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Instagram vs. Snapchat

The Update “Good artists copy; great artists steal.” That could sound like Instagram’s motto, as they recently came out with an update that displays a feature nearly identical to Snapchat. Instagram Stories is the new feature that sits at the top of the users newsfeed that allows them to click and see a streamline of photos/videos their friends post, which then disappear after 24 hours.

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Social Media Media relations YESS

Finding a Place for Media Relations in Social PR by Showing What a Duck Can Do

*This blog was first published at Waxing Unlyrical. I’ve held on to a theory for a while now: Social media and media relations are a paradox. The former being new school which allows you to control your message; and the latter is old school which gives you very little control, yet more credibility. In today’s media landscape both are critical in public relations, but my theory begs the questions, Can the old and the new be blended together and (bigger question) can one help drive success for the other?

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Facebook

Ad:Tech 2014 Provides Insight Into Social Advertising and Data

Fellow marketing friends, 2015 is around the corner and more than one of us is going to be asked by the HIPPO (AKA – highest paid person in the organization) what’s worth valuable marketing budget dollars. Here is a recap from my recent adventure to Ad:Tech 2014 in New York, where all things involving trends and data analytics were discussed.

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