Most of us would like to forget 2020. Phrases from dystopian society science fiction movies suddenly became part of our new vernacular—global pandemic, lock down, travel restrictions, social distancing, quarantine, record-breaking unemployment and, not to be forgotten, toilet paper shortages. Before March 2020 most of us never could have envisioned what would come in the months ahead.
SAGE: OUR BLOG
adj: wise through reflection and experience
At Strategic America, our culture is based on caring for each other and the community around us. In fact, one of our specialties is advocacy . We’re proud of the work we do for our clients, but our love of community goes beyond the office. We support a number of causes close to our hearts.
In the digital age, no one has complete control of their image, whether we’re talking about a company or an individual. If you’ve thought of personal privacy as a line that can’t be crossed, hearing that individuals aren’t even in complete control of their image might be distressing. Unfortunately, in the era of social media and Internet trolls everyone can be a target.
There’s nothing like a good food epiphany. From marshmallows and hot cocoa to BBQ sauce and chicken nuggets (or ranch on anything here in the Midwest, apparently), history is full of those “eureka” moments where two great tastes taste great together. One of the most popular and enduring food pairings is peanut butter and chocolate.
If you’re like me, it can be a challenge to consistently create new story angles and ideas. For content marketers, it’s critical to keep pushing out content to the audience. But we have to make sure that content has relevance; the message must be significant enough that audiences will take notice. This is just as important for media relations when trying to get the attention of journalists and editors.
Have you ever attended a conference or lecture where the keynote speaker spoke eloquently and with defined authority, yet didn’t refer to a presentation or any notes? Those individuals are mesmerizing to watch. Steve Jobs had the ability to speak in a manner that caught his audience in rapt attention. Martin Luther King, Jr., moved the hearts and minds of millions with not only his words but his vocal tone, body language and timing.
Writing. At Strategic America, writing can be as simple as a blog about writing, or as complex as a white paper used to reach a very specific, niche audience. However, there are a few general truths about all writing at an advertising agency. Here are four truths that are important for all writing: 1. Know your audience Obvious?
Attend any PR workshop, talk or webinar these days and you’ll hear public relations professionals stressing the importance of measuring earned media in PR. “It’s so important.” “Don’t forget to measure!” “If you’re not measuring your work, you’re doing it wrong.” That’s great advice, but how exactly do we go about doing that? This post will provide insight on simple, but effective, measurement tools that will keep your earned media tracking strategy forward-thinking and goal-oriented.
It’s 2018 and the PR industry continues to evolve right in front of our eyes, with social media and mobile technology driving a large part of the transformation. While we need to keep our strategies fresh and relevant, it’s important not to lose sight of the fact that the fundamental essence of PR has not changed: Building and maintaining mutually beneficial relationships between an organization and the public they serve.
In December of 2016, PR News posted “5 Key PR Trends to Watch in 2017,” predicting the changes and progress the public relations industry would experience in the next year. 2016 saw an elevated PR profile in national news, thanks to the magnitude of our presidential election and a variety of corporate mishaps. 2016’s lesson to us was this—the public relations industry is ready for significant growth, and it all relies on credibility.