adj: wise through reflection and experience

Public Relations


The Good, Bad and the Ugly of Brand Reputation

In the digital age, no one has complete control of their image, whether we’re talking about a company or an individual. If you’ve thought of personal privacy as a line that can’t be crossed, hearing that individuals aren’t even in complete control of their image might be distressing. Unfortunately, in the era of social media and Internet trolls everyone can be a target.

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Owned Media Sweetens Your PR Plan

There’s nothing like a good food epiphany. From marshmallows and hot cocoa to BBQ sauce and chicken nuggets (or ranch on anything here in the Midwest, apparently), history is full of those “eureka” moments where two great tastes taste great together. One of the most popular and enduring food pairings is peanut butter and chocolate.

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Trending Topics: Your Media Relations Secret Weapon

If you’re like me, it can be a challenge to consistently create new story angles and ideas. For content marketers, it’s critical to keep pushing out content to the audience. But we have to make sure that content has relevance; the message must be significant enough that audiences will take notice. This is just as important for media relations when trying to get the attention of journalists and editors.

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Three Rock Star Habits to Make You a More Comfortable Speaker

Have you ever attended a conference or lecture where the keynote speaker spoke eloquently and with defined authority, yet didn’t refer to a presentation or any notes? Those individuals are mesmerizing to watch. Steve Jobs had the ability to speak in a manner that caught his audience in rapt attention. Martin Luther King, Jr., moved the hearts and minds of millions with not only his words but his vocal tone, body language and timing.

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Four Tips to Improve Your Writing

Writing. At Strategic America, writing can be as simple as a blog about writing, or as complex as a white paper used to reach a very specific, niche audience. However, there are a few general truths about all writing at an advertising agency. Here are four truths that are important for all writing: 1. Know your audience Obvious?

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Outcomes Over Outputs: The Top Ways to Measure Earned Media

Attend any PR workshop, talk or webinar these days and you’ll hear public relations professionals stressing the importance of measuring earned media in PR. “It’s so important.” “Don’t forget to measure!” “If you’re not measuring your work, you’re doing it wrong.” That’s great advice, but how exactly do we go about doing that? This post will provide insight on simple, but effective, measurement tools that will keep your earned media tracking strategy forward-thinking and goal-oriented.

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PR Trends 2018

Three PR Trends to Watch in 2018

It’s 2018 and the PR industry continues to evolve right in front of our eyes, with social media and mobile technology driving a large part of the transformation. While we need to keep our strategies fresh and relevant, it’s important not to lose sight of the fact that the fundamental essence of PR has not changed: Building and maintaining mutually beneficial relationships between an organization and the public they serve.

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PR Trends

A Review of PR Trends and Predictions for 2017

In December of 2016, PR News posted “5 Key PR Trends to Watch in 2017,” predicting the changes and progress the public relations industry would experience in the next year. 2016 saw an elevated PR profile in national news, thanks to the magnitude of our presidential election and a variety of corporate mishaps. 2016’s lesson to us was this—the public relations industry is ready for significant growth, and it all relies on credibility.

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What I’ve Learned at SA in the Intern Cube

Starting a new job is always equally thrilling and terrifying–I always seem to get a knot in my stomach whenever I am handed my first assignment at an internship or job, yet I am equally eager to show my team the great work that I can accomplish. Beginning my journey as a PR Intern here at SA this fall, I can already tell that this will be a place where I will be challenged and pushed out of my comfort zone–the intern’s dream.

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