SAGE: OUR BLOG

adj: wise through reflection and experience

Public Relations

Three Rock Star Habits to Make You a More Comfortable Speaker

Have you ever attended a conference or lecture where the keynote speaker spoke eloquently and with defined authority, yet didn’t refer to a presentation or any notes? Those individuals are mesmerizing to watch. Steve Jobs had the ability to speak in a manner that caught his audience in rapt attention. Martin Luther King, Jr., moved the hearts and minds of millions with not only his words but his vocal tone, body language and timing.

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Four Tips to Improve Your Writing

Writing. At Strategic America, writing can be as simple as a blog about writing, or as complex as a white paper used to reach a very specific, niche audience. However, there are a few general truths about all writing at an advertising agency. Here are four truths that are important for all writing: 1. Know your audience Obvious?

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PESO graphic

Outcomes Over Outputs: The Top Ways to Measure Earned Media

Attend any PR workshop, talk or webinar these days and you’ll hear public relations professionals stressing the importance of measuring earned media in PR. “It’s so important.” “Don’t forget to measure!” “If you’re not measuring your work, you’re doing it wrong.” That’s great advice, but how exactly do we go about doing that? This post will provide insight on simple, but effective, measurement tools that will keep your earned media tracking strategy forward-thinking and goal-oriented.

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PR Trends 2018

Three PR Trends to Watch in 2018

It’s 2018 and the PR industry continues to evolve right in front of our eyes, with social media and mobile technology driving a large part of the transformation. While we need to keep our strategies fresh and relevant, it’s important not to lose sight of the fact that the fundamental essence of PR has not changed: Building and maintaining mutually beneficial relationships between an organization and the public they serve.

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PR Trends

A Review of PR Trends and Predictions for 2017

In December of 2016, PR News posted “5 Key PR Trends to Watch in 2017,” predicting the changes and progress the public relations industry would experience in the next year. 2016 saw an elevated PR profile in national news, thanks to the magnitude of our presidential election and a variety of corporate mishaps. 2016’s lesson to us was this—the public relations industry is ready for significant growth, and it all relies on credibility.

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What I’ve Learned at SA in the Intern Cube

Starting a new job is always equally thrilling and terrifying–I always seem to get a knot in my stomach whenever I am handed my first assignment at an internship or job, yet I am equally eager to show my team the great work that I can accomplish. Beginning my journey as a PR Intern here at SA this fall, I can already tell that this will be a place where I will be challenged and pushed out of my comfort zone–the intern’s dream.

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2016 PRSA International Conference puts data and social in the PR driver’s seat

Last week, I spent three days in Indianapolis learning and networking alongside nearly 3,000 public relations professionals at the 2016 PRSA International Conference. This was the first year I’ve attended this event, and I was impressed on the diversity of professionals from corporate, in-house teams to agency owners; fresh-faced newbie and crotchety old-timers. It’s appropriate that the conference this year was held in the motorsports mecca of Indianapolis — it seems our industry is changing at the speed of a Formula One car racing to the checkered flag.

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Conference Recap: PRSA Central Iowa OctoPRfest

Last week, the PR team had the opportunity to attend PRSA Central Iowa’s annual OctoPRfest professional development conference. The conference prides itself on bringing together communications professionals from across Central Iowa to hear from other industry professionals to learn more about trends and new tactics. We were lucky enough to hear from the following communications leaders: Angela Sinickas, President, Sinickas Communications, Inc., on calculating the return on investment on your communications efforts and how to link those efforts to your overall business goals.

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PR Measurement and Results

The Secret to a Winning PR Strategy

What Johnny Carson Taught Us About Public Relations When Johnny Carson hosted the Tonight Show many years ago, he had a comedic routine where he played a divine mystic called Carnac the Magnificent, who has extraordinary mind powers. I’m hinting at my age here, but for me Carnac never failed to deliver side splitting laughter.

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Tips For Planning Your Next Event

  In the fields of PR and marketing, planning or helping coordinate an event is common practice, but it can be a lot to undertake. Whether it’s an internal meeting with ten people, or a statewide event with hundreds, there are many aspects that are a part of successful event planning. The PR team at SA has some tips to get you through the three main stages of event execution: planning, promotion and day-of coordination.

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