Vice President, Marketing Services & Principal
Nathan works to develop strategies for our clients that directly affect their bottom line. In today's economy everything is measured. With consumer fragmentation, advertisers must have a deeper understanding of how and where to engage their customer. Helping our clients identify innovative ways to connect with their market segment, the way the consumer wants to be communicated with, directly effects response rates. So whether it's driving customers to a local Wendy's Restaurant, scheduling in home appointments for a Pella Windows and Doors Branch, or connecting homeowners in the US and Canada who need HVAC products for Service Experts, Strategic America develops the most relevant, cost effective way to engage the consumer at the local level, to connect with your brand & drive sales. Nathan is involved in several charitable and community organizations and is a board member of Wildwood Hills Ranch of Iowa, serving Iowa’s at risk youth.
Posts by Nathan Johnson
Win Together – Covey’s Fourth Habit
07 Jan 2016
Celebrating SA with 35,000 meals
16 Mar 2015
Performance-based compensation – can it work for agencies?
29 Jul 2013
Strategic America goes the extra mile for market research
25 Feb 2013
Another corporate initiative to make me more productive! How long will this one last?
27 Mar 2012
In Search of Marketing’s “Silver Bullet”
15 Jun 2011