Design has always been my passion. Early in my career, I realized that I could apply that passion to a much larger purpose: Making a difference in people’s lives and building valued relationships. And while I’ve witnessed many changes in the advertising industry over 30 years, the importance of a strong relationship between clients and their agency, built on trust and respect, remains constant and vital to doing successful and meaningful work.
By: Kristy Hoelscher and John Donovan Strategic America serves clients in countless ways, and one of the most important is one that often goes unnoticed: Making sure you present a consistent brand voice. Your brand voice is at the core of your brand’s personality. The words, sentence structures, and punctuation you use to engage your audience determine their perception of your business.
Galleries of shockingly tasteless “Mad Men”-era ads are often posted on social media, but I wasn’t sure what I’d find in the copy of Life magazine covering the funeral of President Kennedy, dated December 6, 1963. Even its mailing label shows it comes from a different era, addressed to “Mrs. John S. Welch.” As a current ad agency employee, I was more curious as to what a complete issue of the magazine would look like, rather than review selected samples of the most backward and out-of-date ads.
In May 2015, Strategic America provided public relations services to the U.S. Small Business Administration highlighting the importance of small businesses in our economy. We were able to engage network news, major dailies, entertainment programs and online media outlets serving more than 10 million impressions. Relevant and important then, the story is even more so today.