Becoming Data-Centric: How Companies are Leveraging Data for Results in 2018

  “Big data” is everywhere. More and more data is available to companies every day, and with it an increasing demand for new progress in attribution and insight. Over the next three years, it’s estimated that spending on marketing analytics will increase by almost 200%. Clearly, companies are not only looking for ways to obtain data, but discovering ways to leverage that data for results.

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Lessons from Lennox LIVE 2018

March Madness means more than basketball when you work at Strategic America. March is also the time when our longtime client, Lennox Industries, host Lennox LIVE learning conferences in multiple cities across America. SA attends every Lennox LIVE event, which in 2018, will take us to Phoenix, AZ; Dallas, TX; Orlando, FL; and Mashantucket, CT.

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