A Trekkie Marketer’s Guide to Embracing Video Content in Social Media

  YouTube: More than 5 billion video views are watched each day Facebook: Around 500 million people watch Facebook videos every day Twitter: 82% of Twitter's audience watches video content Snapchat: says they generate 10 billion video views every single day Dealing with evolving technology, evaluating (and understanding) new platforms that seem [...]

2023-09-05T16:25:52-05:00February 23, 2018|Social Media|

Rethinking Social Media Strategy

A few weeks ago, Mark Zuckerberg made a platform-changing announcement regarding the ranking system for Facebook. The newsfeed algorithm will now be even more selective of the content we see on a day-to-day basis. Facebook is concerned about the clutter of posts from pages and [...]

2021-04-26T11:20:09-05:00February 15, 2018|Social Media|

Where Strategy Lives

Strategy may be one of the more overused and misunderstood words in business. Where some may think it’s ‘ivory tower’ for MBAs or C-level execs, and others can’t get above the tactical demands of their workday, and yet, we’re all capable of being strategic. At [...]

2021-04-26T12:15:39-05:00February 8, 2018|Advertising and Marketing|

Three PR Trends to Watch in 2018

It’s 2018 and the PR industry continues to evolve right in front of our eyes, with social media and mobile technology driving a large part of the transformation. While we need to keep our strategies fresh and relevant, it’s important not to lose sight of [...]

2019-04-03T08:57:51-05:00February 2, 2018|Public Relations|
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